FORBIDDEN ROSE (2010)
The commercial for the fragrance takes place in a gothic garden setting. Lavigne first walks towards a gate, which is closed to her. She then enters, and a gust of wind draws her attention to a light beckoning to her. She finds the "Forbidden Rose", which she picks up as the thorns surrounding it slowly open to let her hand pass through. She smiles, and throws it at the camera. Unlike for her previous fragrance,Black Star, the commercial does not feature a jingle sung by Lavigne.
Though the tagline for the new perfume is "Dare to Discover", Lavigne stated its message is an extension of Black Star's theme to "follow your dreams".
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