ABBEY DAWN
Abbey Dawn is a clothing line designed by musician Avril Lavinge, exclusively for Kohl's in the US. The names goes back to Lavigne's childhood, where her father would call her Abbey Dawn, and her High school friends would often call her Abbey. The line is described as a 'Juniors' lifestyle brand', and Lavigne said the clothes are inspired by her own personal style; she also said the line should be affordable to fans, so the pieces range from $24 – $48.
Abbey Dawn is sold at Kohl's in the US and Boathouse in Canada. Abbey Dawn has also been sold in numerous Tk Maxx stores in the UK, though not all the line was available and it was not confirmed by Lavigne. There is an Abbey Dawn store open in Tokyo, Japan.
Avril Lavigne has also designed jewelry for Abbey Dawn, this includes necklaces, bracelets and earrings, and consists of skulls, lightning bolts, hearts and stars. The theme includes Abbey Dawn's trademark colors - Pink, Purple and Black. Lavigne also designed exclusive watches for the clothing line. As of Summer 2009, bags were available in the Abbey Dawn collection, and exclusively to Boathouse there are now belts and sunglasses.
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